the third-largest private company in the united states after coke industries and cargill. that's $33 billion in sales so bigger than starbucks or mcdonald's or general mills but very, very secretive. it's in northern virginia. it's interesting, right near the cia and people say there's -- like willie wonka a little like that. >> several companies on your list are private. do private companies have something special going for them that helps? >> that's a really good point. there's a large number of these that are private. and i think, you know, mars said it. we're not beholden to the tyranny of quarterly earnings. we can invest in our companies, treat our employees really well. we don't have to worry about laying people off. and praying to the god of wall street -- it's just -- i'm telling you, that stuff gets worse and worse all the time. >> so let me ask you -- >> very good point. >> another story in here that is fascinating about samsung crushing the competition. you ask is apple next. i bring this up, because, of course, several -- you know, a couple months ago we saw t